Building brands for the dreamers and doers. ⁠
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Box Eight has spent the last decade shaping the identities of restaurants, hotels, and hospitality groups, but this year we took on the most challenging client, ourselves. Our agency under-going a rebrand meant taking a step back, asking ourselves the same tough questions we ask our partners, and being brutally honest about who we are at the core and where we’re headed next.⁠
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The new Box Eight identity is rooted in clarity and character. The refreshed word mark is confident but unfussy—reflecting our belief that strong design doesn’t need to shout. A refined color palette and typographic system bring a modern sensibility that feels elevated yet approachable, much like the hospitality brands we champion. ⁠
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Inspired by the neighborhood wine bar aesthetic, we crafted an identity that is timeless, sophisticated, cool, but effortlessly us. ⁠
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Rebranding ourselves reminded us of what our clients experience—the vulnerability, the excitement, the clarity that comes from rediscovery. It forced us to practice what we preach, and in doing so, we found a new sense of alignment.⁠

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This rebrand features a fully custom script, wordmark, and illustration set. Intentional brand messaging and voice. The hospitality warmth and approachability our client partners embody.

Studio: Box 8 Creative
Photography by: Monique Sourinho